Superdry

🎏 Announcing Superdry by Roelien Brink – catch it at Streetopia on 30 November! 🎏

Ever tried reviving a plastic-wrapped Orca from your handbag? Roelien Brink’s ‘Superdry’ turns this surreal, dreamlike moment into a life-sized statement on the absurdity of our impact on marine life.

This giant plush Orca isn’t just cute – it’s a reminder of how we cage and commodify nature, all while pretending to care. Play with it, cool off, and take a second to consider what ‘conservation’ really means when we’re the ones squeezing the life out of it. 🐋💔

Photo: Jonx Pillemer